Tuesday, May 5, 2009
Not quite a Hallmark holiday, but a marketer's dream nonetheless.
So today was Cinco de Mayo, a Mexican holiday celebrated in America by millions of people of Mexican decent and millions more who need a reason to shoot tequila on a week day. Chipotle and Qdoba sales were up and Jose Cuervo sold like hot cakes. Wikipedia even suggests that the holiday is anything but a big deal in Mexico, but rather serves as a day of pride for those who now live elsewhere. So raise your nachos and cheese high in the air in honor of another victory over the French. Isn't that really why we celebrate?
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That margarita had an awesome stirrer in it with a cactus on top that was obviously photoshopped out of here. Also, you should always tip your bartender. Even if that means mentioning her in your blog.
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