Friday, May 22, 2009

Why can't California fashion (and its marketing team) stay in California?

After reading about its doom in February, I've been meaning to make the DKNY billboard at the corner of Houston and Broadway my photo of the day. Teenybopper magnate Abercrombie & Fitch bought the rights to the space and plans to promote its California-inspired Hollister brand on the 15,000 square foot space. Shame.

The DKNY ad was originally criticized as a stimulus to gentrification of the Soho/Noho area more than twenty years ago. The simple, black and white NYC montage became an unofficial source of both city and national pride for New Yorkers following 9/11 (notice the twin towers at the top of the N). At first considered an easy target for local graffiti taggers, the image has been mostly left alone over the past 7+ years.

Without progress a city perishes, but I'd rather not see this be part of the process. What's next, the ceramic tiles in the West Village?

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